February: the food events and holidays you should know about
Lees in het Nederlands Just like January, February has lots of events to offer that…
Content marketing is one of the most powerful methods available to restaurants for building their brand. For 2019, we take the stress out of planning your social media content with our FREE AreTheyHappy Foodie Days Calendar! Get inspired, have fun and save time with this easy overview of all the most important foodie days for every month of the year! 🙌
Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers. But, if you haven’t done a lot of it before, it can also be a bit scary.
Of course, there is no substitute to getting the basics of your business right: food, service, price, atmosphere, a cozy and clean environment need to be on point! But once those are in order, content marketing is the holy grail to greater retention, revenue, and recognition. On the other hand, new brands that don’t produce solid, engaging content, often wind up lost in a sea of lookalikes.
Going on this journey requires embracing a new approach around how we interact with our customers online and offline.
What’s your new year’s resolution? Hopefully, it includes keeping your customers up-to-date with content on social media!
Why is this important? 70% of people prefer to learn about businesses through content rather than traditional advertising. In other words, today’s customer doesn’t want to be talked to, they want to find things out by themselves and be engaged in conversation.
So, how do I approach content marketing? The trick is producing valuable, relevant, and consistent content, tailored to your specific audience. Then, there are 3 further Rules to follow:
The first rule is the 30:30:30 Rule.
10% is anything else you want.
As you learn more about what your customers react to the most, you can adjust the ratio.
The second rule is to post 3-4 times a week on Instagram (and maybe Twitter), and at least once a week on Facebook. What’s the difference between Instagram/Twitter and Facebook? Instagram is like the “behind the scenes” look into your company. Everything is allowed. It doesn’t always have to be perfect, but just consistent with your branding and concept. On the other hand, Facebook is your “business card.” It’s a bit more formal. Remember: Baby steps. Build up slowly until posting out becomes a habit. For more advanced users, we’ll come back with more in-depth advice very soon!
The third rule is to “keep it real.” Don’t stress over social media. The best approach is to listen, be respectful and solutions-oriented. Don’t say or do anything that you wouldn’t say in public or to someone you care about.
Here are the 6 steps you can follow, so you can spend more time on your core business and be more efficient on your posting!
This whole process is called BATCHING. Batching is simply a form of time management that allows a person to maximize concentration and decrease distraction. As a result, it increases your productivity, creativity, and mental sharpness, while decreasing fatigue, procrastination, and stress.
Your free AreTheyHappy 2019 Foodie Days Calendar gives you an overview of all the fun hospitality holidays in 2019. Use it as a base and then add and delete content as you wish!
Side note: There’s no need to go overboard and squeeze all of the days in. Keep it relevant and pick the foodie days that match your concept and tone of voice. Then, get creative and upload them to a planning tool, which posts them out automatically, for a stress-free online year.
For Facebook and Twitter, you can use AreTheyHappy’s Publisher feature. Super easy to plan, manage and schedule Facebook and Twitter posts.
For Instagram, we like to use Later. They have a free account that you can trial. You can schedule out your content by dragging and dropping photos from your media library into your “scheduler”, and it doesn’t end there… you can also preview the look of your feed and drag and drop media around according to what looks best, so you always know what your feed is going to look like.
P.S. Have any great ideas or foodie days that would like us to cover, let us know in the comments below! And don’t forget to tag use with ‘@aretheyhappy’, so we can see your beautiful posts!