Best Practices for Review Management

Just a few years ago, the internet was a very different place. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. …

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How do I improve my review site rankings?

Wondering how to improve your rankings on review sites like Yelp and TripAdvisor? You’re not alone! For hospitality businesses that are trying to succeed and grow, review sites are gaining importance: they have a big impact on the amount of daily customers (and especially tourists) visiting their business. Yet, we know that optimizing your ranking is …

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