[Infographic] The Impact of Customer Feedback on Restaurant Growth

Online customer feedback is inarguably one of the most valuable brand assets for today’s businesses. With an astounding 91% of people aged 18-34 trusting online reviews as much as personal recommendations, review channels have become the face of any brand.

And the hospitality industry is no exception.

With 3 out of 4 people making a restaurant dining decision after reading Facebook reviews, taking control of your online brand reputation is undeniably the primary key to attracting and retaining customers.

There’s no surprise here, since customer reviews reflect unfeigned information on the service, quality, value-for-money or any other customer need your restaurant might provide for. The most successful businesses are aware of this trend and are therefore increasingly focusing on a customer-centric approach to growing/optimizing their business.

[Infographic] The impact of customer feedback on today’s hospitality businesses

Our team has been navigating trends in restaurant marketing for a while, and assembled a summary of the most important facts and numbers on the impact of customer feedback, that will help you identify your approach to online reputation management!

Have a look at the infographic below:

 

How to use customer feedback to grow your restaurant

How can you ensure that your restaurant keeps delivering qualitative customer service? And how do you make sure customer feedback doesn’t negatively impact your business? How do you keep growing, and adapting your business to your customer’s needs?

The answer is gathering data on your customer feedback, and turning it into actionable insights.

Read our Ebook to get a comprehensive view of the impact of customer feedback on today’s hospitality businesses, and learn how today’s best-in-class restaurants are using data on their online reputation to optimize their business.

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AreTheyHappy 101: Key Restaurant Marketing KPIs you should know!

This article aims to help you answer the important question: How can I assess the performance of your social media tactics, both free and paid? The answer is quite simple – you need to use social media KPIs (key performance indicators). These are some of the key performance indicators (restaurant marketing KPIs) marketers, managers and …

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June Foodie Days Calendar [Key dates + 🚀 Tips]

Posting regularly on your Instagram and Facebook pages is a great way to promote your restaurant brand. In fact, it’s the most effective marketing solution to increase brand awareness and visibility. To help customers (and potential customers) find your business on social media, it’s important to post at least 2-3 times a week. Wondering how …

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How to respond to a negative review?

Frustrating, isn’t it? You’ve invested all this time and energy in your company and still you’re left with negative reviews. The number one thing you should keep in mind is that this happens to all businesses. So by putting things in perspective you’re doing yourself a huge favor! In this digital age, reviews are everything …

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How to respond to a positive review?

Getting a positive review from a satisfied customer is an awesome feeling, isn’t it? What if I told you it could be more than just a great feeling? A positive review can be a great marketing opportunity to highlight some of the aspects that make your business stand out from the rest. It can inspire …

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Foodie Days Calendar May [Content inspiration & Hashtags]

Have you started planning your social media content for the month of May? 📆 We have! And we know it can take a bit of time to get a solid plan together. To help you out, our team has done some foodie days research for you 🕵️‍♂️ Download your Foodie Days Calendar below, pick out the days …

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Foodie Days Calendar April [Hashtags + Tips]

Today, it is absolutely essential for your restaurant to have an online presence. Your customers and, especially, potential customers expect to see and interact with you online. One way to engage with your customers, but also subtly market your business is by sharing some content about your food and business on different social media channels …

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Best Practices for Review Management

Just a few years ago, the internet was a very different place. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. …

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