[Infographic] The Impact of Customer Feedback on Restaurant Growth

Online customer feedback is inarguably one of the most valuable brand assets for today’s businesses. With an astounding 91% of people aged 18-34 trusting online reviews as much as personal recommendations, review channels have become the face of any brand.

And the hospitality industry is no exception.

With 3 out of 4 people making a restaurant dining decision after reading Facebook reviews, taking control of your online brand reputation is undeniably the primary key to attracting and retaining customers.

There’s no surprise here, since customer reviews reflect unfeigned information on the service, quality, value-for-money or any other customer need your restaurant might provide for. The most successful businesses are aware of this trend and are therefore increasingly focusing on a customer-centric approach to growing/optimizing their business.

[Infographic] The impact of customer feedback on today’s hospitality businesses

Our team has been navigating trends in restaurant marketing for a while, and assembled a summary of the most important facts and numbers on the impact of customer feedback, that will help you identify your approach to online reputation management!

Have a look at the infographic below:

 

How to use customer feedback to grow your restaurant

How can you ensure that your restaurant keeps delivering qualitative customer service? And how do you make sure customer feedback doesn’t negatively impact your business? How do you keep growing, and adapting your business to your customer’s needs?

The answer is gathering data on your customer feedback, and turning it into actionable insights.

Read our Ebook to get a comprehensive view of the impact of customer feedback on today’s hospitality businesses, and learn how today’s best-in-class restaurants are using data on their online reputation to optimize their business.

Download Now

 

How to respond to a negative review?

Frustrating, isn’t it? You’ve invested all this time and energy in your company and still you’re left with negative reviews. The number one thing you should keep in mind is that this happens to all businesses. So by putting things in perspective you’re doing yourself a huge favor! In this digital age, reviews are everything …

Continue reading

How to respond to a positive review?

Getting a positive review from a satisfied customer is an awesome feeling, isn’t it? What if I told you it could be more than just a great feeling? A positive review can be a great marketing opportunity to highlight some of the aspects that make your business stand out from the rest. It can inspire …

Continue reading

Best Practices for Review Management

Just a few years ago, the internet was a very different place. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. …

Continue reading

How do I improve my review site rankings?

Wondering how to improve your rankings on review sites like Yelp and TripAdvisor? You’re not alone! For hospitality businesses that are trying to succeed and grow, review sites are gaining importance: they have a big impact on the amount of daily customers (and especially tourists) visiting their business. Yet, we know that optimizing your ranking is …

Continue reading

14 feiten over online reviews die elke horeca-uitbater moet lezen

Je hebt allicht al vaker gehoord dat het managen van je online reputatie ongelofelijk belangrijk is, ook voor horecazaken. Maar hoe belangrijk juist? AreTheyHappy heeft voor jou talloze bronnen en onderzoeken over consumentengedrag doorspit, en presenteert je graag de belangrijkste facts & figures over online reviews met tips voor je reputatie nog beter te managen. …

Continue reading

How to deal with negative reviews?

It happens to everyone: your business received a negative review. It can hurt. But how do you deal with this? Do you ignore the review? Do you apologize? Dealing with negative reviews properly is an art in itself. In this article, we’ll give you all do’s and don’ts to responding to negative reviews and we’ll …

Continue reading