Customer feedback from online platforms is inarguably one of the most valuable brand assets for today’s businesses. With an astounding 91% of people aged 18-34 trusting online reviews as much as personal recommendations, review channels have become the face of any brand.

And the hospitality industry is no exception.

With 3 out of 4 people making a restaurant dining decision after reading Facebook or Google or TripAdvisor reviews, taking control of your online brand reputation is undeniably the primary key to attracting and retaining customers.

There’s no surprise here since customer reviews reflect unfeigned information on the service, quality, value-for-money or any other customer need your restaurant might provide for. The most successful businesses are aware of this trend. Therefore, they build customer-centric companies from down-up, focusing on business development, market research, surveys and focus groups.

The impact of customer feedback on today’s hospitality businesses

Our team has been navigating trends in restaurant marketing for a while and assembled a summary of the most important facts and numbers on the impact of customer feedback, that will help you identify your approach to online reputation management!

Have a look at the infographic below:

How to use online customer feedback to grow your restaurant

How can you ensure that your restaurant keeps delivering qualitative customer service? And how do you make sure customer feedback doesn’t negatively impact your business? How do you keep growing, and adapting your business to your customer’s needs?

The answer is generating data from your customer feedback, and turning it into actionable insights.

Restaurant Reviews are your brand’s business card!

9 out of 10 potential customers check reviews before visiting a restaurant or ordering on delivery. 

–  Studies show that 1 bad review can scare off up to 10 potential customers, others show that it can be as high as 30. This is critical revenue that is lost for your brand.

–  But the story isn’t all that simple. Download The Complete Guide for Managing Restaurant Reviews, and get more and better reviews by using our simple-to-implement tips and protocols.