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This article aims to help you answer the important question: How can I assess the performance of your social media tactics, both free and paid? The answer is quite simple – you need to use KPIs (key performance indicators). These are some of the restaurant marketing KPIs – key performance indicators – that marketers, managers …

Maintaining a positive profit margin on a consistent basis can be challenging. Here are some of the key performance indicators (KPI’s) restaurant managers and owners should keep an eye on. The essential restaurant KPI metrics we’re going to go over in this article are: Average Customer Headcount Average Revenue Per Customer Customer Feedback Food and …

Last week we wrote about what to do when faced with review blackmail or threats. This week, we’re going to dive into the new Facebook recommendations feature for restaurants. We cover everything you need to know about recommendations, and how to report inappropriate recommendations to Facebook. While blackmail, which we discussed in the previous article, …

It’s that time of the year when students go back to their universities (virtually for most, at least) with newly formed friendships and love stories😉, gift stores display their scary decor, and coffee places smell of pumpkin latte. Yes, you guessed it, it’s October a.k.a. when days get shorter and restaurant marketers get busier than ever! If you are …

September is about to start and your boss wants to see the month’s social media schedule a.s.a.p.!  Are you going back and forth between draft posts? Running out of inspiration? Sounds familiar, maybe too familiar? 😉 We got you covered. We know how hard it is to find inspiration, so we have prepared 22 social media content inspiration concepts for …

Posting regularly on your Instagram and Facebook pages is a great way to promote your restaurant brand. In fact, it’s the most effective marketing solution to increase brand awareness and visibility. To help customers (and potential customers) find your business on social media, it’s important to post at least 2-3 times a week. Wondering how …

Google has been testing new features and integrations within Google My Business to further help small and medium sized businesses recover.  Local SEO is a must for marketers looking to boost their online visibility and bring in more customers through their offline doorway. Tools like Google My Business (GMB) enable owners and managers to better …

Wondering how to improve review site rankings Yelp and TripAdvisor? You’re not alone! For hospitality businesses that are trying to succeed and grow, review sites are gaining importance: they have a big impact on the number of daily customers (and especially travellers) visiting their business. Yet, we know that optimizing your ranking is not easy. In this post, …

Your customers may call it the most wonderful time of the year: gathering with loved ones, surrounded by… delicious food. As a restaurant owner, however, you know it best as the busiest time of the year. It is no secret that the holiday period in the hospitality industry attracts more consumers than any other time …

The businesses who use AreTheyHappy today are motivated by the belief that, even in the digital age, doing business is still essentially about people, relationships and community. They’re joining a community of amazing entrepreneurs who believe in putting customers first! The AreTheyHappy Mindset Wibe Smulders, co-founder at Happy Tosti, a fast-growing concept in the Netherlands, …

With AreTheyHappy’s brand new marketplace, integrate your favourite tools and social channels in one place. It’s everything you need to work smarter online and make your restaurant brand memorable, with Formitable and AreTheyHappy. Formitable and AreTheyHappy Formitable allows guests to easily book tables at your restaurant online. They offer real time reservation, table optimization (more …