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This article aims to help you answer the important question: How can I assess the performance of your social media tactics, both free and paid? The answer is quite simple – you need to use KPIs (key performance indicators). These are some of the restaurant marketing KPIs – key performance indicators – that marketers, managers …

Maintaining a positive profit margin on a consistent basis can be challenging. Here are some of the key performance indicators (KPI’s) restaurant managers and owners should keep an eye on. The essential restaurant KPI metrics we’re going to go over in this article are: Average Customer Headcount Average Revenue Per Customer Customer Feedback Food and …

Last week we wrote about what to do when faced with review blackmail or threats. This week, we’re going to dive into the new Facebook recommendations feature for restaurants. We cover everything you need to know about recommendations, and how to report inappropriate recommendations to Facebook. While blackmail, which we discussed in the previous article, …

December is filled with opportunities for the restaurant industry to give thanks and celebrate with those who stood by throughout this difficult year.   The social media calendar we propose for December offers inspiring ideas to keep your foodie lovers connected to your brand. Customers are searching for ways to bring joy and warmth into their …

November, the month that usually launches the start of the holidays that reunite family members, looks pretty different this year and the restaurant industry is searching for ways to keep that feeling of comfort and warmth going and the engagement flowing. 😍 We prepared a wide array of ideas to make your restaurants stay top of …

It’s that time of the year when students go back to their universities (virtually for most, at least) with newly formed friendships and love stories😉, gift stores display their scary decor, and coffee places smell of pumpkin latte. Yes, you guessed it, it’s October a.k.a. when days get shorter and restaurant marketers get busier than ever! If you are …

Google has been testing new features and integrations within Google My Business to further help small and medium sized businesses recover.  Local SEO is a must for marketers looking to boost their online visibility and bring in more customers through their offline doorway. Tools like Google My Business (GMB) enable owners and managers to better …

Wondering how to improve review site rankings Yelp and TripAdvisor? You’re not alone! For hospitality businesses that are trying to succeed and grow, review sites are gaining importance: they have a big impact on the number of daily customers (and especially travellers) visiting their business. Yet, we know that optimizing your ranking is not easy. In this post, …

Your customers may call it the most wonderful time of the year: gathering with loved ones, surrounded by… delicious food. As a restaurant owner, however, you know it best as the busiest time of the year. It is no secret that the holiday period in the hospitality industry attracts more consumers than any other time …

“From Recovery to Growth” powered by AreTheyHappy is a fresh concept of live webinar for hospitality that wants to shed light on common industry misconceptions. The aim is to offer a platform for like-minded hospitality entrepreneurs to share their ideas and experiences. During 2020, the hospitality industry had to adjust their business models and adapt …

The businesses who use AreTheyHappy today are motivated by the belief that, even in the digital age, doing business is still essentially about people, relationships and community. They’re joining a community of amazing entrepreneurs who believe in putting customers first! The AreTheyHappy Mindset Wibe Smulders, co-founder at Happy Tosti, a fast-growing concept in the Netherlands, …