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This article aims to help you answer the important question: How can I assess the performance of your social media tactics, both free and paid? The answer is quite simple – you need to use social media KPIs (key performance indicators). These are some of the key performance indicators (restaurant marketing KPIs) marketers, managers and …

Maintaining a positive profit margin on a consistent basis can be challenging. Here are some of the key performance indicators (KPI’s) restaurant managers and owners should keep an eye on. The essential restaurant KPI’s we’re going to go over in this article are: Average Customer Headcount Average Revenue Per Customer Customer Feedback Food and Labour …

Last week we wrote about what to do when faced with review blackmail or threats. This week, we’re going to dive into Facebook’s new recommendations feature. We cover everything you need to know about recommendations, and how to report inappropriate recommendations to Facebook. While blackmail, which we discussed in the previous article, sits on one …

Posting regularly on your Instagram and Facebook pages is a great way to promote your restaurant brand. In fact, it’s the most effective marketing solution to increase brand awareness and visibility. To help customers (and potential customers) find your business on social media, it’s important to post at least 2-3 times a week. Wondering how …

Have you started planning your social media content for the month of May? 📆 We have! And we know it can take a bit of time to get a solid plan together. To help you out, our team has done some foodie days research for you 🕵️‍♂️ Download your Foodie Days Calendar below, pick out the days …

Today, it is absolutely essential for your restaurant to have an online presence. Your customers and, especially, potential customers expect to see and interact with you online. One way to engage with your customers, but also subtly market your business is by sharing some content about your food and business on different social media channels …

Frustrating, isn’t it? You’ve invested all this time and energy in your company and still you’re left with negative reviews. The number one thing you should keep in mind is that this happens to all businesses. So by putting things in perspective you’re doing yourself a huge favor! In this digital age, reviews are everything …

Getting a positive review from a satisfied customer is an awesome feeling, isn’t it? What if I told you it could be more than just a great feeling? A positive review can be a great marketing opportunity to highlight some of the aspects that make your business stand out from the rest. It can inspire …

Just a few years ago, the internet was a very different place. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. …

The businesses who use AreTheyHappy today are motivated by the belief that, even in the digital age, doing business is still essentially about people, relationships and community. The AreTheyHappy Mindset They’re joining a community of amazing entrepreneurs who believe in putting customers first! Wibe Smulders, co-founder at Happy Tosti, a fast growing concept in the …

With AreTheyHappy’s brand new marketplace, integrate your favourite tools and social channels in one place. It’s everything you need to work smarter online. In this day and age, customers expect free and user-friendly guest Wi-Fi, and this is precisely what Involved Wifi allows you to offer. But, they’re so much more: they help you build …

With AreTheyHappy’s brand new marketplace, integrate your favourite tools and social channels in one place. It’s everything you need to work smarter online. AreTheyHappy and Formitable Formitable allows guests to easily book tables at your restaurant online. They offer real time reservation, table optimization (more guests, less no shows), and gift vouchers. However, in our …