Major Google Business Updates in 2020. Why Should Restaurants Care?

Google has been testing new features and integrations within Google My Business (renamed Google Business Profile) to further help small and medium sized businesses recover.  Local SEO is a must for marketers looking to boost their online visibility and bring in more customers through their offline doorway. Tools like Google Business Profile (formerly known as Google …

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How do I improve my review site rankings?

Wondering how to improve review site rankings Yelp and TripAdvisor? You’re not alone! For hospitality businesses that are trying to succeed and grow, review sites are gaining importance: they have a big impact on the number of daily customers (and especially travellers) visiting their business. Yet, we know that optimizing your ranking is not easy. In this post, …

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How to respond to a positive review?

Getting a positive review from a satisfied customer is an awesome feeling, isn’t it? What if I told you it could be more than just a great feeling? A positive review can be a great marketing opportunity to highlight some of the aspects that make your business stand out from the rest. It can inspire people …

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How to use Christmas Feedback to Grow your Revenue in 2020

Your customers may call it the most wonderful time of the year: gathering with loved ones, surrounded by… delicious food. As a restaurant owner, however, you know it best as the busiest time of the year. It is no secret that the holiday period in the hospitality industry attracts more consumers than any other time …

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[Infographic] The Impact of Customer Feedback on Restaurant Growth

Customer feedback from online platforms is inarguably one of the most valuable brand assets for today’s businesses. With an astounding 91% of people aged 18-34 trusting online reviews as much as personal recommendations, review channels have become the face of any brand.

And the hospitality industry is no exception.

With 3 out of 4 people making a restaurant dining decision after reading Facebook or Google or TripAdvisor reviews, taking control of your online brand reputation is undeniably the primary key to attracting and retaining customers.

There’s no surprise here since customer reviews reflect unfeigned information on the service, quality, value-for-money or any other customer need your restaurant might provide for. The most successful businesses are aware of this trend. Therefore, they build customer-centric companies from down-up, focusing on business development, market research, surveys and focus groups.

The impact of customer feedback on today’s hospitality businesses

Our team has been navigating trends in restaurant marketing for a while and assembled a summary of the most important facts and numbers on the impact of customer feedback, that will help you identify your approach to online reputation management!

Have a look at the infographic below:

Impact of Customer Feedback on Restaurant Growth


How to use online customer feedback to grow your restaurant

How can you ensure that your restaurant keeps delivering qualitative customer service? And how do you make sure customer feedback doesn’t negatively impact your business? How do you keep growing, and adapting your business to your customer’s needs?

The answer is generating data from your customer feedback, and turning it into actionable insights.

Managing Restaurant reviews - The Complete Guide

Restaurant Reviews are your brand’s business card!

9 out of 10 potential customers check reviews before visiting a restaurant or ordering on delivery. 

–  Studies show that 1 bad review can scare off up to 10 potential customers, others show that it can be as high as 30. This is critical revenue that is lost for your brand.

–  But the story isn’t all that simple. Download The Complete Guide for Managing Restaurant Reviews, and get more and better reviews by using our simple-to-implement tips and protocols.

AreTheyHappy 101: Key Restaurant Marketing KPIs you should know!

This article aims to help you answer the important question: How can I assess the performance of your social media tactics, both free and paid? The answer is quite simple – you need to use KPIs (key performance indicators). These are some of the restaurant marketing KPIs – key performance indicators – that marketers, managers …

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How to respond to a negative review?

Frustrating, isn’t it? You’ve invested all this time and energy in your company and still, you’re left to respond to negative reviews. The number one thing you should keep in mind is that this happens to all businesses. So by putting things in perspective you’re doing yourself a huge favor! In this digital age, reviews …

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Review Management Best Practices

Just a few years ago, the internet was a very different place. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top-down.” If you think you can skip researching and learning about review management best practices, …

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